TRADEMARK
What are trademarks?
Trademarks are words, names, symbols, or devices used by manufacturers of goods to identify their goods, and to distinguish their goods from goods manufactured and sold by others. A person who sells his goods under a particulate trademark acquires a sort of limited exclusive right to use the mark in relation those goods. Trademark law protects this right of the owner of a mark to use marks that distinguish his goods from others and to prevent others from using marks that are likely to cause confusion. Trademark law protects the goodwill of a business and also protects the consumers' ability to accurately ascertain the source of goods and services.
Why should I protect it?
Primarily to ensure that the only persons who are able to exploit it are you or your company. Your reputation is represented by your trade mark. Others may seek to use your trade mark or something akin to your trade mark for their own use and thus take advantage of the reputation you have earned. Registration of your trade mark is the surest and quickest means of seeking redress in these circumstances. Furthermore, registration establishes your exclusive rights to use that trade mark for your goods or services.
What is my Trade Mark worth and how can I exploit it?
Your trademark is a tangible and marketable asset. It can be sold as a separate commodity and can be licensed out for use by others. The value you place on your trade mark is normally based on the success of your product, turnover and other factors. Your trade mark is a valuable asset which grows in value as your business grows. You should protect this asset by trade mark registration. To control its exploitation you need trade mark registration.
What does constitute infringement of a trademark?
A registered trademark is infringed if a person uses the same/deceptively similar mark in the course of trade, in respect to the same goods. The test for deceptive similarity is whether the defendant's use of a mark is likely to cause confusion, i.e., whether an appreciable number of reasonably prudent consumers are likely to be confused or deceived as to the source, affiliation or sponsorship of the parties and their goods and services. The plaintiff need not demonstrate actual confusion or intent to confuse. The 'likelihood of confusion' analysis encompasses an evaluation of a variety of interconnected market factors, relating to the likely expectation, perception and memory of consumers.
What is the procedure to be followed for the registration of a trademark?
- Filing of Application.
- Preliminary Examination.
- Final order for Publication.
- Printing in Trademarks Journal.
- Opposition Procedure.
- Issuance of Registration Certificate.
- Renewal of the Registration.
- Post Registration matters.
- Rectification Procedure.
What is the duration of registration?
The first registration is valid for a period of ten years and can be renewed for further periods of ten years each by paying the renewal fee. If the mark is not renewed, it will be removed from the Register but it can be restored if a request is made to that effect within one year from the date of expiry of registration or last renewal.
